Powerful Methods for Using Private Label Rights (PLR) to Make Money
The expansive reach of the internet conjoined with the remarkably flexible dynamics of social media has presented an unparalleled opportunity for marketers to develop highly efficacious marketing platforms online. Whether marketers are promoting online businesses, brick and mortar operations or functioning as affiliate marketers, the opportunities are vast; however, creating effective online marketing campaigns require an exorbitant amount of content. Creating enough content can become a challenge for marketers. However, PLR content serves as a viable solution to the challenge.
For a marketer to be successful, they will need content for their website and blog, content to share on social media and web 2.0 sites as well as messages for their autoresponder series and more. There is a great chance that if you are an experienced marketer, you have sat down at your computer on multitudinous occasions with that empty look on your face as you pondered the thought of how you were going to generate enough content to meet your goals.
You have more than likely thought to yourself — there has to be a better way. Enter one of the most effective tools at the disposal of any online marketer — PLR content!
For any of you who may be a novice in the online marketing game, PLR stands for private label rights, which means that the original author is granting certain limited or unlimited rights for the purchaser to claim the content as their own — using it in any way that they see fit. The potential uses for PLR content are rather obvious to the marketer, especially the one who is suffering from a massive case of writer’s block.
This article will provide several methods that will allow you to use PLR content to market and earn money online. For a more comprehensive course on how to use PLR content, you should check out PLR Stripped Bare!
Building out Your Own Sites
Organic traffic is a significant contributor to a website’s customer base. Organic traffic is generated through web searches conducted through the major search engines, such as Google, Bing and Yahoo. Anyone who is familiar with SEO understands that fresh and unique contact is a vital part of the process of getting the major search engines to rank your site higher than your competitors. However, having the capacity to stay on top of a regular publishing schedule can become quite tedious, making PLR content a life saver. There is PLR content available in almost every niche imaginable, from online marketing to scrapbooking. This makes it easy to find content that you will be able to modify and post to your affiliate marketing machine.
PLR Works Great for Backlinking
For the marketer that is focusing on affiliate marketing that uses SEO or certain promotional techniques that require a high-level of content, PLR has the capacity to help you generate the text that will be necessary to populate these sites in a rapid manner that cannot be accomplished through writing them all on your own. Proper Backlinking strategies definitely require an exceptional amount of content.
It is paramount to understand that the fact that PLR is available to the masses, the chances are rather high that you will not be the only person who has access to a piece of content — meaning that you will need to ensure that the content is modified in a manner that will be sufficient enough to render it unique. This is especially important for sites such as Ezinearticles and HubPages.com.
For those of you who feel that modifying or rewriting the content may be more trouble than it is worth, the key is understanding that you don’t have to rewrite the content yourself. There are plenty of freelance sites online with writers that will rewrite content for pennies on the dollar.
One method of using PLR that does not call for a significant amount of modification is when the content will be used as a part of your autoresponder or email content lineup. Because there will be no search engine ranking, there is no need for highly unique content; however, you will still want to ensure that the content is ideal for your audience. A great resource to use to learn more about the power of email marketing is Kick Ass List Building! If you have not started building your email list, you are literally leaving money on the table in a substantial way.
Developing Your Own Product
One of the top methods for earning money online in the affiliate marketing niche is to create your own info products. As you can imagine, creating your own info-product is much easier to say than it is to do. For instance, writing an entire eBook can be considerably time consuming. There is the process of conceptualizing the general theme, research, creating the outline and more. This is one area where outsourcing is not a good idea for two primary reasons: a good writer will be expensive and they may decide to take your idea for themselves.
There is no shortage of PLR eBooks that are available for purchase for as cheap as a couple of bucks, meaning that you can have your own product up and ready to go within a couple of hours. Another option that you have is to string together multiple PLR articles to develop a detailed report.
For a person like myself, PLR content is limited due to my specific writing style and area of expertise; however, I use it to help me fight writer’s block. PLR content is a great source for developing ideas for your next white paper or book. The key is to understand that for the amount of content that you can get is the average PLR bundle, it simply behooves you to invest in it and archive it until you need it. For more information on how to use PLR content to build marketing campaigns and make money online check out PLR Stripped Bare! ~ Dr. Rick Wallace, Ph.D.