6 Ways To Achieve Any Goal

6 Ways To Achieve Any Goal

by Molly Cain | Courtesy of Forbes

Goal SettingRemember that one glorious night not too long ago when you were pumped full of champagne and big ideas? You promised yourself that this would be the year you accomplish <insert goal here>, and you resolved to make it happen. And then you shouted something inaudible above the crowd to your friends, kissed a random stranger and then danced the night away. Yep, that night.

It’s now time for a pulse check. How are you doing on <insert goal here>? Have you accomplished it? Are you at least on your way to accomplishing it? The year is about 25 percent complete by the way (pretend I said that in my most optimistic voice).

Let’s hypothetically say that you gave up on the goal you set for yourself. Or maybe you’ve since set more goals (the less vetted versions of these are called dreams) and now you’re sitting there wasting away doing nothing about them.

We set goals of all calibers for ourselves every single day (heck, this morning I set a goal to remember to eat breakfast). We’re not setting goals for our health (well, wait, some of you are), we’re setting goals because we want to become better versions of ourselves or we want to upgrade our life experiences. We have personally selected these milestones as a way to make it happen.

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There’s a reason you want to accomplish these things, so respect that desire and do something about it. You can turn this train around if you commit yourself to doing it. Here are six tricks that may help.

Look at it. A goal that you can actually see is massively more powerful than a goal you write down on a checklist. This is a favorite technique of mine and it works very well if you’re a visual learner.

Every year, a friend of mine spreads magazines all over her living room and invites her girlfriends over for a “vision board” party. Vision boards are comprised of pictures (from the magazines) that motivate the creator of that board. Want to lose weight? Cut out a pic of a bikini clad model (don’t pick a model that’s totally out of your league, be realistic). Want to make more money? Cut out a pic that speaks to you on that level. You get the idea.

These days, you can even hit the interwebs for a little vision board action. If you have a goal to become a better cook at home, you can visualize (and motivate yourself) much better if you throw a few attractive recipes up on your Pinterest board. Have a goal to make it to the next level in your career? Hit up Instagram and find someone who posts quotes all day long. Or visit sites like Muffin-Topless.com (awesome name, right?) for some fitness and health inspiration.

Tell people. I was perusing Facebook recently and stumbled on my friend Jennifer’s blog post. In it, she was announcing her intentions to change her world in a big way, getting in shape and becoming that healthy mom she’s always wanted to be. She was open with her goals and descriptive in what she was aiming to accomplish.

And you know what? I firmly believe she’s going to do it.

Making yourself accountable to your friends and family is one of the best ways to reach your goals. Sure, it’s uncomfortable to share your setbacks. But when you do, you’re going to get emails from friends who have experienced the same and they’ll get your mind back on track. And when you tell them about the milestones you reach, you’re going to get applause from people wishing they were you and reaching those same goals too.

When you tell people your goals, they will jump in the boat with you and help you get there. You will be shocked by the support you’ll get from your network. You’ll be even more surprised by the people who come out of the woodwork to join you in your journey or privately cheer you on, knowing what you’re going through.

And if you’re the masochistic, egotistical type, this tactic works wonders. Just think…you’ve told everyone you know that you’re heading out to accomplish this goal. If you don’t do it, there will be some embarrassment in it for you. Hey, whatever works!

Break it up. Many people abandon goals because they’re just too dang big. If you’ve done this to yourself, stop now. Change your game plan.

Take for instance the goal of becoming your own boss. It’s a noble goal, but if you’re a cubicle dweller, it’s a hefty one. So break it up into bite-sized chunks. Start by launching a side hustle (this girl has nearly perfected her side hustle) and see where that takes you. Select milestones to get there and make each of those a tiny goal. Perhaps a percentage of traffic increase on your website, or reaching a certain number of clients or bringing in a certain amount of revenue. Breaking your big goal into small ones will make jumping off the cliff of self-employment a much more feasible option for you.

You have long dreamt of vacationing in Rome, but you never seem to have the cash when it comes time to book it. No problem. Figure out how much it will cost you and start saving small increments of cash into an account you never look at. If you’ve calculated correctly (and I can’t help you there, I write for a living), you’ll have no trouble paying for the trip when it’s time to lock down your summer plans.

Some people may refer to this tactic as “creating a plan,” but I was trying not to go too Type A on you here. I have an image to keep up.

Set a date. One of the best ways to knock out a goal is to put it on your calendar. If you put a stake in the ground and impose a date on yourself, you’re much more likely to reach it.

Do you want to run your first marathon? That’s awesome, but it’s useless if you don’t even know which one, when or where. So before you buy those pretty pink shoes, join a running team or even get off the couch, I recommend you just suck it up and sign up for the actual race. Set a date for yourself so you have something to work toward (not to mention paying for something really throws some skin in the game).

One of my goals? To pet a whale. Yes, I’ve been waffling for more than two years on the decision to finally take that dream sea-kayaking, whale-watching journey. And I know, all I really need to do to knock this off my to-do’s is to actually book the trip. I’d say it’s time to eat my own dog food with that one.

Be realistic. I’m sure if I asked everyone here, you’d all be just as interested in magically obtaining a bazillion dollars or finding the cure for cancer as I would.  But there are some goals that are just too out of this world (although Elon Musk might actually reach his goal in this category). Simple but true…you’re more likely to reach goals that you realistically set for yourself.

Maybe you won’t become a body builder or a famous rail-thin model, but you can sure as heck lose some body fat and waltz around confidently in your favorite outfit in no time if you just put some elbow grease into it.

Don’t set yourself up for failure by letting your dreams get bigger than your abilities. That’s not to say don’t set hard goals for yourself, just make sure they’re attainable.

Commit to yourself. Last but not least, there’s only one person in this goal-setting process that matters. You. You’re the one who has to put the hours in at the gym. You’re the one who needs to stay late at the office to finish that task for your boss so you can score the promotion. You’re the only one receiving the paycheck that will eventually pay you out of credit card debt. It’s all on you, my friend. Commit to yourself and then re-commit yourself each time you fall (because that definitely happens along the way).

There’s a great quote out there that says, “It’s funny how day by day, nothing changes but when you look back everything is different.” One year from now, you’ll be one year older no matter what. What can you do with your goals today that will make looking back to today feel really different and really satisfying?

Molly Cain is the Editor in Chief of GlassHeel.com, contributor for CultureMap and an award-winning business communicator with an eye for the humorous moments in today’s workplace. When she’s not at the office or on Glass Heel, Molly’s burning off her ADD by running half-marathons, traveling or hanging out with her retired racing greyhounds. Follow Molly on Twitter @MollyCain.

Powerful Methods for Using Private Label Rights (PLR) to Make Money

Powerful Methods for Using Private Label Rights (PLR) to Make Money

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The expansive reach of the internet conjoined with the remarkably flexible dynamics of social media has presented an unparalleled opportunity for marketers to develop highly efficacious marketing platforms online. Whether marketers are promoting online businesses, brick and mortar operations or functioning as affiliate marketers, the opportunities are vast; however, creating effective online marketing campaigns require an exorbitant amount of content. Creating enough content can become a challenge for marketers. However, PLR content serves as a viable solution to the challenge.

For a marketer to be successful, they will need content for their website and blog, content to share on social media and web 2.0 sites as well as messages for their autoresponder series and more. There is a great chance that if you are an experienced marketer, you have sat down at your computer on multitudinous occasions with that empty look on your face as you pondered the thought of how you were going to generate enough content to meet your goals.

You have more than likely thought to yourself — there has to be a better way. Enter one of the most effective tools at the disposal of any online marketer — PLR content!

For any of you who may be a novice in the online marketing game, PLR stands for private label rights, which means that the original author is granting certain limited or unlimited rights for the purchaser to claim the content as their own — using it in any way that they see fit. The potential uses for PLR content are rather obvious to the marketer, especially the one who is suffering from a massive case of writer’s block.

This article will provide several methods that will allow you to use PLR content to market and earn money online. For a more comprehensive course on how to use PLR content, you should check out PLR Stripped Bare!

Building out Your Own Sites

Organic traffic is a significant contributor to a website’s customer base. Organic traffic is generated through web searches conducted through the major search engines, such as Google, Bing and Yahoo. Anyone who is familiar with SEO understands that fresh and unique contact is a vital part of the process of getting the major search engines to rank your site higher than your competitors. However, having the capacity to stay on top of a regular publishing schedule can become quite tedious, making PLR content a life saver. There is PLR content available in almost every niche imaginable, from online marketing to scrapbooking. This makes it easy to find content that you will be able to modify and post to your affiliate marketing machine.

PLR Works Great for Backlinking

For the marketer that is focusing on affiliate marketing that uses SEO or certain promotional techniques that require a high-level of content, PLR has the capacity to help you generate the text that will be necessary to populate these sites in a rapid manner that cannot be accomplished through writing them all on your own. Proper Backlinking strategies definitely require an exceptional amount of content.

Create Professional Looking Logos in 5 Minutes!

It is paramount to understand that the fact that PLR is available to the masses, the chances are rather high that you will not be the only person who has access to a piece of content — meaning that you will need to ensure that the content is modified in a manner that will be sufficient enough to render it unique. This is especially important for sites such as Ezinearticles and HubPages.com.

For those of you who feel that modifying or rewriting the content may be more trouble than it is worth, the key is understanding that you don’t have to rewrite the content yourself. There are plenty of freelance sites online with writers that will rewrite content for pennies on the dollar.

One method of using PLR that does not call for a significant amount of modification is when the content will be used as a part of your autoresponder or email content lineup. Because there will be no search engine ranking, there is no need for highly unique content; however, you will still want to ensure that the content is ideal for your audience. A great resource to use to learn more about the power of email marketing is Kick Ass List Building! If you have not started building your email list, you are literally leaving money on the table in a substantial way.

Developing Your Own Product

One of the top methods for earning money online in the affiliate marketing niche is to create your own info products. As you can imagine, creating your own info-product is much easier to say than it is to do. For instance, writing an entire eBook can be considerably time consuming. There is the process of conceptualizing the general theme, research, creating the outline and more. This is one area where outsourcing is not a good idea for two primary reasons: a good writer will be expensive and they may decide to take your idea for themselves.

There is no shortage of PLR eBooks that are available for purchase for as cheap as a couple of bucks, meaning that you can have your own product up and ready to go within a couple of hours. Another option that you have is to string together multiple PLR articles to develop a detailed report.

For a person like myself, PLR content is limited due to my specific writing style and area of expertise; however, I use it to help me fight writer’s block. PLR content is a great source for developing ideas for your next white paper or book. The key is to understand that for the amount of content that you can get is the average PLR bundle, it simply behooves you to invest in it and archive it until you need it. For more information on how to use PLR content to build marketing campaigns and make money online check out PLR Stripped Bare! ~ Dr. Rick Wallace, Ph.D.

A Jack and a Master of all Trades: Mastering the Business Mindset

A Jack and a Master of all Trades: Mastering the Business Mindset


There is an old adage that says, “I am a jack of all trades, but a master of none.” It is implicit that a person who engages multiple fields of interests does not have the time to master any particular one. There are a significant number of people who frown upon the “jack,” viewing him as a person who has no area of expertise; however, I would argue that it is possible to not only be a jack of multiple disciplines, but to also master them. Unfortunately, the mindset of the masses has served to limit the parameters of expertise to that which their limited perspicacity is capable of apprehending.

A person is either limited or liberated by their primary paradigm, the lens through which they view life. For the person who believes they have boundaries, they will have boundaries, even if they are self-imposed; however, that person who believes that there is nothing that is beyond their grasp will find a way to achieve all that they aspire to do.

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Today, I was contacted by a new client that wanted me to create a job proposal, which was actually more of a project proposal that could land him a position with a multi-million dollar company. At current, he is a licensed real estate broker in California who impressed the vice president of this company while showing him a commercial property. The VP inquired to whether this gentleman was interested in a position within their company where he would be responsible for a number of tasks, including establishing two new divisions — a real estate and lending division.

Beyond the Scope of Existing Expertise

This person forwarded over all of the information necessary for me to create the proposal. It was not long before I discovered that this person was not qualified for the position in which he was applying, at least not in the traditional sense. He had never taken on a job of this magnitude. He is, in essence, seeking to transition from an entrepreneurial role in which he nets $240,000 annually to running two company divisions that provides him with access to a $10 million budget.

On the surface, it looks as though this person is getting in way over his head; however, a closer look reveals that he understands the importance of tapping into collateral resources and the delegation of responsibilities.

Never Say I Can’t

This reminded me of when I first entered into the international relocation business. A friend approached me and asked me if I knew anything about expatriating company executives. He said that he knew a company that was looking for a relocation specialist. I told him that I did not have the experience, but I knew that I could do it. He had conducted numerous business endeavors with me and knew that if I said that I could, I would. So he vouched for me to have an interview with the company.

Within a week, I was sitting in front of the company’s vice president and general manager. They were a little baffled at the fact that I was sitting in front of them with no experience, but they were about to come face to face with another one of my areas of expertise — the ability to close deals. By the end of the interview I had convinced them to allow me to take on the role of a relocation specialist. This was not as difficult as it may seem because the company required all contractors to go through a training process. I was sent to Toronto, Ontario for two weeks for the initial training, then I had to spend the first 90 days in their office working with their operations and administration managers.

Develop the Willpower to Succeed!

Being an entrepreneur with successful businesses in operation, I did not like the fact of reporting to an office; however, the financial benefits conjoined with the experience I gained, made it worthwhile.

Within the first year, I was managing the expatriation and repatriation of several of the company’s top accounts, including Baker Hughes, EDS and Flour Daniels. I would ultimately play an integral role in the company securing its largest account to date — Unocal. In fact, I was the person that was responsible for repatriating all of Enron’s expatriates after the collapse. That was an interesting time for me. I learned so much outside of the scope of relocation and expatriation.

In essence, my responsibilities as a relocation specialist were quite broad. I arranged every aspect of the expatriation and repatriation process, including the packing, storing and shipping of household goods from the point of origin to the point of destination by both, air and sea. I had to develop relationships with destination agents on the other end to complete the process on my behalf. I also had to develop relationship with shipping companies and customs brokers. I was responsible for cross-cultural training and arranging home finding expeditions, and more.

Step Out of Your Comfort Zone

Dr. Rick Wallace, Ph.D.
What I want to get you to understand is that none of this would have been possible if had not been willing to engage something I did not yet understand — causing me to step out of my comfort zone. I have been criticized by some who say that I have an identity crisis, and I don’t know who I am. I don’t waste my time responding to those assertions, it is not worth my time. I refuse to become engrossed in the random opinions of the minimal minded. My desire to know drives me. I understand the importance of connecting with people who know how to do things that I don’t; however, if I am around them long enough, I will learn what they know. That is how I am built. I refuse to only be a jack of all trades, I have determined to master them as well.

It is important to understand that you write your story. It is you that determines your destiny. Stop allowing people who have given up on their dreams to talk you out of yours. Embrace the challenges and expand your capacity and horizon. Live life at the level of your design. ~ Dr. Rick Wallace, Ph.D.

Strengthen Your Willpower and Self-Discipline

Strengthen Your Willpower and Self-Discipline

willpowerThere is no questioning the fact that willpower and self-discipline are vital elements in the life of any person that is looking to make success a constant in their life. In order to create a lucid flow within this article, I will use these two terms interchangeably from this point. Willpower plays an immense role in determining the levels of success that people will experience in life, whether at work, home, in relationships and more. Willpower should be viewed as the massive force that provides the impetus and perseverance to accomplish even the most difficult tasks.

Unfortunately, although the vast majority of individuals in the world are aware of the fact that self-discipline is necessary to achieve any consistent level of success, very few actually take the necessary steps to develop and strengthen willpower. According to the annual Stress in America survey, conducted by the American Psychological Association, the No. 1 reason people give for failing to reach their goals is the lack of willpower. This proves that people are aware of the importance of willpower; however, rarely will you find an individual committing themselves to undertaking the process of developing their willpower.

Willpower is an asset that you can view as a skill or spiritual muscle. I tend to view things from a spiritual context, so I view willpower as much more than a simple skill. I envision willpower as a spiritual muscle that must be developed and then strengthened through use.

Investing in Your Inner Strength

84 Personal Development ReportsIncreasing willpower takes on a similar process for developing and strengthening the body. In order to achieve optimal results, the training must be intense and it must be consistent. You will only get out of the process what you put into it. This is another area where a number of people fail. They take a lackadaisical or apathetic approach to the process of building their willpower. Subsequently, they train themselves to embrace mediocrity through practice. It is not what you say you want that matters, it is what you are willing to do in order to achieve what you want that will determine the final outcome.

In order to produce efficacious results during the process of developing willpower, it must be constantly in use. This is not a force that you can pick up and put down. Despite popular opinion, willpower cannot be effectively compartmentalized without diminishing its strength and impact. In essence, the question that each person must be willing to ask themselves is how far they are willing to go to grow. It will require a significant amount of sacrifice.

The problem with the vast majority of individuals in today’s culture is that they want something for nothing. Many make the erroneous postulation that they can simply wish their way through life, subsequently finding only periodic pockets of success that they actually have no control over. One must be willing to sacrifice pleasure and comfort to develop willpower, because willpower represents the very notion of that which is uncomfortable. A person does not need willpower to carry out that which is comfortable or easy.

The Beginning of Mastery

Like anything else, building exceptional willpower begins with exercising willpower over small situations which are within the parameters of what should be considered manageable. As willpower is developed, the issues to which it can be applied will be intensified. Willpower functions in a manner that is antithetical to capricious behavior. It responds decisively, and without delay. It serves as the guarder or character and integrity. Willpower is diametrically opposed to submissive behavior in which a person gives in to temptations and distractions. Authentic willpower is both, audacious and unforgiving. There are no exceptions when it comes to willpower. What is required is executed; no excuses.

The Common Misconception

There is a common misconception that willpower is something that a person is born with; you either have it or you don’t; however, that could not be further from the truth. Willpower is not an inherent trait. It is the totality of asserting self-discipline that is the result of a force that is developed and cultivated through practical application. A person cannot conjure it, nor can they obtain it through osmosis. It takes work, and focus.

I developed the “Developing Willpower 101” course because of the multitudinous individuals who sit in my counseling sessions on a regular basis staring at a history of failure that is inextricably bound to their lack of willpower. I realized that very few people have any idea of what it takes to develop and strengthen willpower. This training series provides you with video that can be revisited as often as necessary until a principle has been mastered. The process is not complex, but the execution of the plan requires commitment.

If you desire to live your life at the level of your design; overcoming the obstacles that are set in your way to achieve the greatest heights associated with your destiny, I encourage you to take this course. It could be the beginning of something great in your life! ~ Dr. Rick Wallace, Ph.D.

Remember, Change Starts Here!

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This article is brought to you by Developing Willpower 101, a dynamic course by Dr. Rick Wallace, Ph.D. designed to help individuals develop the will power that will be necessary to live life at the level of their design — achieving the extraordinary! to learn more about this course, Click Here!


Raise Your Level of Living (Tyrese Gibson)

Tyrese Gibson
Live Life to the Fullest

I love the points that Tyrese makes in this video. They are straight forward and extremely powerful. The simplistic point made in this message is that we need to raise our level of living. I speak on this continually when I speak of living at the level of our design. I love when he says, “I learned to dream with my eyes open.” That is so powerful. There are many with dreams that are idle or incapacitated because they are dreaming with their eyes closed. They have an idea of who they are and where they want to go, but their eyes are closed so they miss opportunities and they are easily misled.

Another key element to next level living is a passion to impact the lives of others. It is not simply about achieving, but using your success to be a positive influence in the lives of others. When you live to touch the lives of others, you find that your vision opens up and your path becomes clearer. This does not mean that it becomes easier, but there is less clutter and uncertainty.

I encourage each one of you to dare to live at the level of your design. ~ Dr. Rick Wallace

A Soul Mate Defined

I was approached with a question some time ago. I was asked somewhat matter-of-factly: How would you define the term “soul mate?” After giving it some assiduous consideration, I decided that it was something that should not be addressed in one single statement. It was a topic deserving of my time and energy.  So I have endeavored to bring lucidity to the term soul mate. This term, with its simplistic, yet profound essence has been tossed about in the arena of commonality far too long. It has been falsely applied and Soul Mate 2erroneously conceptualized through the ambiguous lens of secular paradigms.

Soul mate, to most, is a term of relative meaning. To each individual, this term carries a different weight and connotes a different adumbration or meaning. To apprehend a general understanding and description of a soul mate, one must first have at least a minimal perspicacity of the soul.

Meriam-Webster defines the soul as the animating and vital principle in the human being, credited with the faculties of thought, action, and emotion; the spiritual nature of the human being.

From a theological perspective — the way we must view the human soul in relationship to God — the human soul is that rational, immaterial aspect of mankind composed of self-consciousness, mentality, volition, and conscience. So, in simplifying the equation, we can say that the soul consists of the mind, will, and emotions of an individual, and therefore is the centrality of the human existence. The soul is the guiding force behind the dynamic function in every human life. The heart, in its immaterial nature, is considered to be the deepest recess of the soul, and therefore what the heart perceives to be real becomes reality. As a man thinks in his heart so is he. How you think shapes your reality. It is important that we give serious consideration to this particular truth if we are to truly understand the possibilities, potential and probability associated with the term “soul mate.”

In light of this succinct definition and description of the soul, we must first conclude that a soul mate is someone whose soul is intrinsically compatible with the soul of another — distinctly different than personality-compatibility. By this, I mean that without forced effort or dissipated personality, a person’s soul merges with that of another. In effect, at the point of physical consummation the two merge into one (Gen. 2:24), however, this merger emanates in the centrality of their being, their soul. Notice, not once have I stated Soul Mateor implied that a soul mate is perfect or even meets some cultural standard or ideology.

A person is connected to their soul mate emotionally, intellectually, and physically and they are unified in purpose and direction. A soul mate is that person you wake up to in the morning, and as you gaze into their eyes you see God’s love for you in the intricate details of their facial features; knowing that He created that person solely and specifically for you. Because a soul mate exists in hypostatic union with one’s self, there are no fallacious desires to harm or deceive. Because two have ultimately become one, there can be no hostile action taken in relation to one’s soul mate. A soul mate is God’s greatest expression of his Love and Providence.

After years of observation, I also believe that a soul mate is self-authenticating and self-identifying. What I mean by this is that when you meet your soul mate you can sense something is different than any other time or any other person. They seem to settle your spirit, even at a distance. They know the words to speak and when to simply listen. They seem to have an internal affinity for your core identity. You are connected for beyond what external perception is capable of perceiving.

When I counsel people concerning relationships, the biggest challenge that I see for

Dr. Rick Wallace
Dr. Rick Wallace

people finding their soul mate is erroneous expectations. They have allowed the world to tell them what they should expect instead allow the soul spirit that is within to detect the unity, respect, honor, and integrity that lies at the very core of what stands before them.

Too many look for the perfect situation and all of the right qualifications without ever considering the fact that God designed the marriage as the platform for ultimate consummation and elevation (i.e. He is not where he should be yet because his greatest accomplishment requires the life-giving passion of his soulmate or help meet.) My advice — don’t pass up your soul mate looking Mr. or Mrs. Right. Look for the one who connects with you are the deepest level. There is a difference. Everything else will be worked out through trial and error. There are no perfect relationships. ~ Dr. Rick Wallace

Elevation and Empowerment 2014


I am extremely excited about the possibilities associated with this new Elevation and Empowerment 2014 course that we are launching tomorrow. This is an individual one on one intense life transformation course that will challenge you in ways that you never thought possible while taking you places you never knew existed. God has a plan for you life and He wants to engage you at a level of intimacy in which He can elevate your level of living in a manner in which you will effectively represent who He is. I invite those who are really committed to living life at the next level to be a part of this. Watch this short video to learn more. Talk with you soon! ~ Dr.Rick Wallace

Next Level Living4

What Men Want in a Woman

There seems to be a great deal of confusion with women when it comes to understanding what men want in a mate. In What Men Want in a Woman, I address the issue succinctly and lucidly.

Dr. Rick Wallace
Dr. Rick Wallace

Be sure to take advantage of these additional resources:

84 Personal Development Reports — A “Must-Have” for anyone looking to raise their level of living.

Empower Others

The Bible Research Library

The Christian Living Collection

Affirmation Videos

Mind Alchemy — Steven Aitchison’s course on how to Unlock The POWER of Your Mind.


The Emasculation of Black Men in America (Revised)

A great deal has transpired since I originally published this article. The original article focused on the black woman’s role in emasculating the man, but there is far more going on in this dynamic than just the pernicious contempt of black women. Many of our men who have found themselves in position of power have, in turn, allowed mainstream media to emasculate them for the sake of a paycheck. Too many men have embraced fashion trends that display men in a feminine light. As I represent this treatise, I hope that it shakes both men and women into a state of lucidity as far as the masculinity of black men are concerned.

As I prepare to enter into a week where I will be discussing the emasculation of the American man, I am forced to look deep into a specific type of man in America. Even though my aim is to confront the overall emasculation of men in America, I am obligated to address the emasculation of the black man first. Being a black man and having a clear understanding my history, I am cognizant of the immense responsibility that I have to shed light on this controversial issue.

The Emasucaltion of the Black Man2
Our leading men?

I will undoubtedly make some of you immensely uncomfortable while immensely aggravating and angering others. I understand that we live in a world in which most people don’t want to stir the pot. We live in a world where everyone believes if it goes unspoken, then it doesn’t exist. The problem is that this country is failing miserably and the failure lies at the feet of its men. It was the man that God gave the vision to. It was the man that God gave dominion to. It was the man that God entrusted to lead. When the man fails in his responsibility, everything in in his periphery suffers.

It is my intent to introduce black men to their greatest weakness and subsequently inspire them to walk in power. I also plan to introduce the black woman to her greatest weakness and how she is directly connected to the destruction and emasculation of the black man. There are multitudinous queries into the current state of the black man. Why does he seem distant and aloof from his wife and family? Why does he have issues with being committed and honoring his marital responsibility? Why does he seem to have an innate proclivity to gravitate toward white women when he becomes successful?

To understand the dilemma of the black man in America, we must travel back to 1712. It was in 1712 that American slave owners were granted their wish by having Willie Lynch come to America to teach them how to control their slaves in a manner that would get the most productivity and profit out of them. Lynch was the owner of a plantation in the West Indies and he had gained notoriety for being able to manage his slaves. What you will find out as we examine what has become known as the Willie Lynch Letter is that when hanging, which eventually became known as lynching because of Lynch (who by the way, viewed hanging as waste of profit and productivity and a very last resort in mostly striking fear in recalcitrant black men) and whipping did not work in breaking the black man, they resulted to what they found was the only thing that could – his woman.

I will be sharing excerpts of the letter to give you a vivid picture of what has taken place over the last 300 years.


ion in the West Indies and it will work throughout the South. Take this simple little list of differences and think about them. On top of my list is “AGE,” but it’s there only because it starts with an “a.” The second is “COLOR” or shade. There is INTELLIGENCE, SIZE, SEX, SIZES OF PLANTATIONS, STATUS on plantations, ATTITUDE of owners, whether the slaves live in the valley, on a hill, East, West, North, South, have fine hair, course hair, or is tall or short. Now that you have a list of differences, I shall give you an outline of action, but before that, I shall assure you that DISTRUST IS STRONGER THAN TRUST AND ENVY STRONGER THAN ADULATION, RESPECT OR ADMIRATION.

The Black slaves after receiving this indoctrination shall carry on and will become self-refueling and self-generating for HUNDREDS of years, maybe THOUSANDS. Don’t forget, you must pitch the OLD black male vs. the YOUNG black male, and the YOUNG black male against the OLD black male. You must use the DARK skin slaves vs. the LIGHT skin slaves, and the LIGHT skin slaves vs. the DARK skin slaves. You must use the FEMALE vs. the MALE, and the MALE vs. the FEMALE. You must also have white servants and overseers [who] distrust all Blacks. But it is NECESSARY THAT YOUR SLAVES TRUST AND DEPEND ON US. THEY MUST LOVE, RESPECT AND TRUST ONLY US. Gentlemen, these kits are your keys to control. Use them. Have your wives and children use them, never miss an opportunity. IF USED INTENSELY FOR ONE YEAR, THE SLAVES THEMSELVES WILL REMAIN PERPETUALLY DISTRUSTFUL.”

Willie Lynch was a man that had studied the history of slavery and the psychology of the slave. He had become a master at breaking slaves. He said that breaking a black male slave was analogous to breaking a wild horse. The points in this that we are going to focus on is the use of the black woman to break the black man.

The emascualtion of the Black Man
The power to build or break….

Historically, the black man was strong, not just physically, but mentally and spiritually. He did not break easily, but you are about to discover that the white man, discovered his vulnerability – the black woman.

Lynch taught the slave owners in Virginia that you break a slave much in the same way that you break a horse. You must break them from their natural state of existing. Remove the natural order. With horse or humans, it is the natural order for the male to provide and protect for the female and his offspring. Lynch’s first principle was to remove the ability for the man to provide or protect, so that he and his family became dependent upon their white masters – but this was only the beginning.

“…we break that natural string of independence from them and thereby create a dependency status, so that we may be able to get from them useful production for our business and pleasure”

Lynch’s plan ran much deeper than simply stripping the black man of his independence. Let’s look at what else he suggested.

“Both horse and niggers [are] no good to the economy in the wild or natural state. Both must be BROKEN and TIED together for orderly production. For orderly future, special and particular attention must be paid to the FEMALE and the YOUNGEST offspring. Both must be CROSSBRED to produce a variety and division of labor. Both must be taught to respond to a peculiar new LANGUAGE. Psychological and physical instruction of CONTAINMENT must be created for both… NOTE: Neither principle alone will suffice for good economics. All principles must be employed for orderly good of the nation. Accordingly, both a wild horse and a wild or natural nigger is dangerous even if captured, for they will have the tendency to seek their customary freedom and, in doing so, might kill you in your sleep.”

Everything that Lynch is presenting is built in first breaking the male. When the male is broken the world around him will collapse. What is interesting is that Lynch had discovered that hanging the black man did not break him. Hard work in the fields for long hours did not break him. Whipping him to within an inch of his life did not break him. Lynch had discovered that the only thing that could break a man was the contempt and disrespect of his woman. But how do you create an environment in which a woman would lose respect for her husband and treat him with contempt. Let’s allow Willie Lynch to explain it in his own words.

“Hence, both the horse and the nigger must be broken; that is breaking them from one form of mental life to another. KEEP THE BODY, TAKE THE MIND! In other words, break the will to resist. Now the breaking process is the same for both the horse and the nigger, only slightly varying in degrees. But, as we said before, there is an art in long range economic planning. YOU MUST KEEP YOUR EYE AND THOUGHTS ON THE FEMALE and the OFFSPRING of the horse and the nigger. A brief discourse in offspring development will shed light on the key to sound economic principles. Pay little attention to the generation of original breaking, but CONCENTRATE ON FUTURE GENERATION. Therefore, if you break the FEMALE mother, she will BREAK the offspring in its early years of development; and when the offspring is old enough to work, she will deliver it up to you, for her normal female protective tendencies will have been lost in the original breaking process.

For example, take the case of the wild stud horse, a female horse and an already infant horse and compare the breaking process with two captured nigger males in their natural state, a pregnant nigger woman with her infant offspring. Take the stud horse, break him for limited containment. Completely break the female horse until she becomes very gentle, whereas you or anybody can ride her in her comfort. Breed the mare and the stud until you have the desired offspring. Then, you can turn the stud to freedom until you need him again. Train the female horse whereby she will eat out of your hand, and she will in turn train the infant horse to eat out of your hand, also.

When it comes to breaking the uncivilized nigger, use the same process, but vary the degree and step up the pressure, so as to do a complete reversal of the mind. Take the meanest and most restless nigger, strip him of his clothes in front of the remaining male niggers, the female, and the nigger infant, tar and feather him, tie each leg to a different horse faced in opposite directions, set him afire and beat both horses to pull him apart in front of the remaining niggers. The next step is to take a bullwhip and beat the remaining nigger males to the point of death, in front of the female and the infant. Don’t kill him, but PUT THE FEAR OF GOD IN HIM, for he can be useful for future breeding.”

Willie Lynch is getting to the heart of the matter. What is not mentioned here clearly is exactly how he turned the woman against the man? It is the man’s responsibility to protect his woman. Taking a black slave and raping her in front of her husband, showing her that he had no power to help or save her, was all it took. Watching his wife raped in front of him crippled him, but it was the contempt and disrespect that he received from his wife daily that reminded him of that helpless moment that broke him. Once the man was broken, he was often bred for productive offspring and then sold off to break the bond and ties to his family. The black male developed a proclivity to move from plantation to plantation to father progeny that he never stuck around to raise or care for.

Let’s look at how Lynch then used the reverse effects that this had on the women to break future black men while they were still boys.

“By her being left alone, unprotected, with the MALE IMAGE DESTROYED, the ordeal caused her to move from her psychologically dependent state to a frozen, independent state. In this frozen, psychological state of independence, she will raise her MALE and female offspring in reversed roles. For FEAR of the young male’s life, she will psychologically train him to be MENTALLY WEAK and DEPENDENT, but PHYSICALLY STRONG. Because she has become psychologically independent, she will train her FEMALE offspring to be psychologically independent. What have you got? You’ve got the nigger WOMAN OUT FRONT AND THE nigger MAN BEHIND AND SCARED.

Take a look at how this impacted the black marriage:

“We breed two nigger males with two nigger females. Then, we take the nigger male away from them and keep them moving and working. Say one nigger female bears a nigger female and the other bears a nigger male; both nigger females—being without influence of the nigger male image, frozen with an independent psychology—will raise their offspring into reverse positions. The one with the female offspring will teach her to be like herself, independent and negotiable (we negotiate with her, through her, by her, negotiates her at will). The one with the nigger male offspring, she being frozen subconscious fear for his life, will raise him to be mentally dependent and weak, but physically strong; in other words, body over mind. Now, in a few years when these two offspring become fertile for early reproduction, we will mate and breed them and continue the cycle. That is good, sound and long range comprehensive planning.”

Okay, now let’s take a real brief look at this. It is simple, God honors his men. He designed men to be honored. He even says that those that toil in the gospel deserve double honor. My brother and colleague in the ministry mentioned the fact that God never dishonors his men. There is a certain level of honor, even in discipline, yet the black man is one of the most dishonored of men anywhere in the world. Who dares to dishonor the black man? Contrary to popular beliefs and accusations, it is not the white man.

Glance back to the beginning of this article and take notice of the word of Willie Lynch.


It has been 302 years since Willie Lynch gave that speech. It looks like he underestimated the power of his system. Black women are still emasculating their men in both ways – disrespecting, dishonoring and being contemptuous toward their men and training there young boys to be psychologically weak and physically strong.

This is how the system has been perpetuated for centuries: While teaching her young male child to be weak, she is at the same time teaching her young female child to be psychologically independent and to treat all black men with the contempt associated with that independence – perpetuating the cycle of the broken black man.

From a biblical perspective, a woman cannot be psychologically independent of the very thing for which she was created. The combination of centuries of conditioning to break her man along with the contemporary cultural paradigms that convinces her she doesn’t need a man, she has perpetuated the cycle.

Brothers stop blaming the white man, at least contemporary white men for breaking you and keeping you down. They don’t have the power to do it. You are broken because your own support system is working against you. You must learn to stand up and function within your design and to guard yourself from the contemptuous woman who has become convinced that her strength is hidden in her power to break and handle you. You were designed to protect, provide and lead, but you can only accomplish this with the one that recognizes and respects you as her leader.

The emasulation of the Black Man
Robbed of power in order to fit it…

You must also be willing to maintain a standard of masculinity. There is an old saying that states, “The closes don’t make the man, the man makes the clothes.” Be the man that makes the clothes. Don’t allow fashion designers to dictate what you where. You have the capacity to sustain your dominion and power, but you must guard it at all cost.

Sisters, I know that you have been hurt. I know that many of you have been disappointed. More than a small portion of you have suffered at the hands of a black man. Some black men have found it to be an acceptable course of action to procreate and then abandon you to raise their progeny on your own. Many have found it acceptable to step on your dreams and drain you of all hope. Many of you have been physically abused, the victims of incest and more. You have suffered and you have struggled. For every man that found it to be within reason to harm and hinder you, I personally apologize. You have been hurt, but you must understand that every word of contempt that you breathe toward a black man continues to diminish our race, and weaken ability to establish a bright and prosperous future

No matter what secular culture is telling you, without the black man in a position of power to lead, our people will continue to wonder astray. Granted, there are many men that are not ready to lead, but tearing them down will not prepare them to lead. Your true gift is in healing, encouraging and empowering. Trust me, he has enough people and situations telling him he is not good enough, smart enough and rich enough, and he does not need you to re-enforce it. If you can’t say anything good. Simply hold your peace. Remember why you were created.

As a side note, the fact that I used the Willie Lynch letter as the foundation for making my point here caught the attention of some, so I believe that it is fitting that I elucidate my position as far as this particular part of this treatise is concerned. There are a number of people who challenge the validity and authenticity of the Willie Lynch letter. Many believe that it originated as late as 1970 and that Willie Lynch is a fictional character. It is not my desire to defend the authenticity of this letter, for whether or not the letter is authentic, the psychological principles are real. I first became aware of and studied the Willie Lynch Letter in college, and I pulled the quote from a copy taken from one of the most respected University in America. This authenticate the letter, but it does speak to its massive impact. It paints a real picture even if it is not real. Even a liar can tell the truth. Slavery broke down the black family nucleus. It robbed the black man of his power to provide for and protect his family. This would be true whether or not the Willie Lynch letter ever existed.

The psychology of slavery is real and its effects are still prevalent today. To ignore them would only serve to extend the current level of bondage of our people. When coupled with the feminist movement, the psychology of slavery has literally strangled the life out of the black family by weakening its foundation — the black man.

We black men need women who will have our backs. We need women that we can trust our weaknesses and vulnerability to without worrying about half of the world hearing about it.

My brother in the ministry and I were watching old footage of a civil rights movement and we noticed something that totally blew our mind. When dogs and water hoses were turned on blacks, many women would get in front of their men almost instinctively. I decided to dig further to get an understanding of that phenomenon. What I found is that it is common for the women to sacrifice themselves for the man who was considered the future of the race or the people. This is even why the queen sacrifices herself for the king in the game of chess. Those women new if those men didn’t survive to fight another day, their lives would completely change. Culture has told women that men were placed here for them when they have actually been designed for men.

This may sound crazy, but if you want your man to be the beast that he is designed to be, he needs to feel completely safe with you. You will never get all of him, if he does not trust you. ~ Dr. Rick Wallace

The Emasculation of Black Men in America

Additional Resources:

The Invisible Father: Reversing the Curse of a Fatherless Generation

Renewing Your Mind: The Dynamics of Christian Transformation

Elevation Through Revelation

When Your House is Not a Home 

The Power of Christian Healing Affirmations

The Working of All Things

Ten Essential Elements of Healthy Weight Loss

10 Spices that Aid in Weight Loss

 Credit Card Management

Family Finances